50+ Brand Architecture
Gif. In the field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another.
The brand architecture shows how different portfolios of the company are related to each other. It is critically important to define the structure of the brands within a portfolio to keep th. Read on to learn about the types of brand architecture.
Brand architecture examples show types of brand architecture strategy models.
Companies develop brand architectures to sell different products or offer different services that need to be in some way structured. This essential guide explains how to create an architecture to consolidate the disparate element of. Brand architecture ties together multiple logos through design elements and strategy. Brand architecture describes the way a company's brands are structured and related to one another.